Interior+ aims to promote a circular economy, based on the principle that “nothing is lost and everything is transformed.” We found the connection between the project concept and the infinity symbol (∞) interesting.

After several experiments with the infinity symbol and its meaning, the final result was a tree/flower created through a continuous line, made from four parts that we symbolically associated with the brand’s values ​​and the structure of the + sign, forming an infinite circuit.

The logo uses the Bree font, including a custom + sign.